Text: 10. (Q) What can [257] do to sell the Supt. of N.Y. Central Bldg., Mr. Everett, whose office is in Room 426? (A) This may be handled in the same GENERAL way and manner. As to the difference in capacities, and as to the effectiveness, and ALSO as to the care or the service that is given for the period or term of these considerations being made respecting the product itself. These are the best features. These are the things to be stressed, and gives the proper atmosphere for that ideal of a service rendered - and a service given calls for a service on the part of all concerned in such cooperative measures and manners as to make for a better feeling of relationships of every nature between all concerned in same. Where full valuation is given for the service, where full service is rendered in aiding those so serving to serve others, then the proper relationships are established that are INVALUABLE assets to those that establish such ideals. While many may say, under the stress of times, the stress of financial situations everywhere, that the dollar and the cent are the ideal, there are still in the hearts of men and women everywhere that that bespeaks more of that natural influence that must come more and more abroad in every character of business relationship, that a universal service on the part of all concerned must be reverted to, or conducted upon such a basis as the ideal of the relationships, would there ever be established that as may make for that confidence which has been shaken - and in many places shattered - by non-conformity, other than "What may I make today for my little pile?" 11. (Q) What will make our organization more attractive? (A) "Would be well that the organization realize, as it sets forth in its efforts to attract others, or attract various individuals, groups or classes, that like ALONE begets like - and will there be an attractive organization, that attracts individuals in their various walks of life, then that character of service, that character of quality, that character of the relationships are to be established that make attractive - and not ALONE attractive in cents, or pounds, or dollars, but ALL in a well balanced way and manner. These make for those attractive features, attractive conditions, attractive circumstances and surroundings; not EVER figuring that this will be gotten by today, for - as has been given - the body should so act in every association, in every conversation, with individual associates, those that would be attracted, that he may be willing to bow not only TO, but make again the acquaintance of that as has been handed out to thy brother; for we must meet ourselves in our dealings with our associates, or friends, or neighbors, or enemies even - for, as has been said as of old, which is the universal law, "If ye will be my people, I will be your God!" Will ye be my friends and my associates, I will be your friend and YOUR associate, and we together may accomplish that for EACH that may NOT be accomplished without that service, that association, that comes from a unified effort to provide those necessary conditions that will make for better surroundings and conditions, and betterments in every relationship. Do not associate self, then, with any character of proposition that does not offer as a basis of relationship or association that CHARACTER of an ideal as may be builded in such relations that are to be and are being established between the producers and the consumers or distributors, in WHATEVER line that may be considered! In this way and manner may there be builded that which is as builded upon the rock, and though there may come the storms of dissension, while others are faltering because they have founded their relationships upon the sands that allow at times advantage to be taken of this one, that one or the other, those builded upon the rock - that are higher than ANY individual - will STAND while others are falling. Though they may have the appearance of being much stronger today in their circumstance, or even in their relationships to distributing organizations - but builded properly these will withstand ALL storms of disruption, disorder. Would ye be friendly, show thyself to be a friend. Would ye have business, show thyself to be capable of handling same in all its phases, all its relationships. These, to some, may be called idealistic rather than good business - but the time has arisen in the life, in the conditions, in the affairs of the world, in business - whether at home or abroad, whether in the home or in the walks of everyday life - when we must stand close to that that will not turn again and smite us!" Cayce (257-?)

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