Word Game
Medical Mind Control

1. Name Calling/Ad Hominem:

  1. Words with slides attached (aka buzzwords): 'Conspiracy'  Pseudoscience' & 'anti-science',  'Conspiracy', 'anti-vaccine', 'paranoid' 'Quacks, cranks & quackery.' Denialist  anti-Semite
  2. Appeal to incredulity, an Ad Hominem variant 
  3. Medical phrases with slides attached (seizing the high ground): Evidence based medicine    Vaccine preventable disease  Independent/'Non-Profit'
  4. Medical stopper phrases: Just an Anecdote', 'Need more studies', 'Not peer reviewed',  'Not clinically trialled'  All in your head

2. Glittering Generalities
3. Euphemisms
4. Word suppress

See:   Rationalization Communism

Propaganda Techniques of German Fascism - Modern English Readings (1942)

Quotes
The language of the totalist environment is characterized by the thought-terminating cliché. The most far-reaching and complex of human problems are compressed into brief, highly reductive, definitive-sounding phrases, easily memorized and easily expressed. These become the start and finish of any ideological analysis. In [Chinese Communist] thought reform, for instance, the phrase "bourgeois mentality" is used to encompass and critically dismiss ordinarily troublesome concerns like the quest for individual expression, the exploration of alternative ideas, and the search for perspective and balance in political judgments. And in addition to their function as interpretive shortcuts, these cliches become what Richard Weaver has called "ultimate terms" : either "god terms," representative of ultimate good; or "devil terms," representative of ultimate evil. In [Chinese Communist] thought reform, "progress," "progressive," "liberation," "proletarian standpoints" and "the dialectic of history" fall into the former category; "capitalist," "imperialist," "exploiting classes," and "bourgeois" (mentality, liberalism, morality, superstition, greed) of course fall into the latter. Totalist language then, is repetitiously centered on all-encompassing jargon, prematurely abstract, highly categorical, relentlessly judging, and to anyone but its most devoted advocate, deadly dull: in Lionel Trilling's phrase, "the language of nonthought."  [Book 1963] Thought Reform and the Psychology of Totalism: A Study of "Brainwashing" in China, by Robert Jay Lifton, M.D

"The language of nonthought."----Lionel Trilling