Testimonial
Transfer
[Bush is the master of using Christianity and the flag
(noticeable from the UK where flag use isn't used by politicians). Blair
goes to Church (1 million killed in Iraq, quite a tally for a man of God!
More like Satan's man.)
"Transfer is a device by which the propagandist carries over the authority,
sanction, and prestige of something we respect and revere to something he would
have us accept. For example, most of us respect and revere our church and our
nation. If the propagandist succeeds in getting church or nation to approve a
campaign in behalf of some program, he thereby transfers its authority,
sanction, and prestige to that program. Thus, we may accept something which
otherwise we might reject.
In the Transfer device, symbols are
constantly used. The cross represents the Christian Church. The flag represents
the nation. Cartoons like Uncle Sam represent a consensus of public opinion.
Those symbols stir emotions. At their very sight, with the speed of light, is
aroused the whole complex of feelings we have with respect to church or nation.
A cartoonist, by having Uncle Sam disapprove a budget for unemployment relief,
would have us feel that the whole United States disapproves relief costs. By
drawing an Uncle Sam who approves the same budget, the cartoonist would have us
feel that the American people approve it. Thus, the Transfer device is used both
for and against causes and ideas." ----Institute for
Propaganda Analysis. The Fine Art of Propaganda. New York: Harcourt,
Brace and Company, 1939.